Europlex – 2014 Flooring Style and Trends. Part 2
Colors and Textures that make an impact – we will discuss Surface Treatments, Textures, Wood Grain and Character, hot colors for 2014.
Beach Inspired colors, driftwood hues:
When I am consulting with a client, whether they are in the A&D community or an end user, one of the first questions to consider when shopping for flooring is COLOR! Hardwood flooring trends are just like any other trend, they go in and out of style – then over a long enough period of time they do a full circle. It wasn’t long ago that the bright reds were in full swing, and then onto the smokey charcoal tones. The charcoals and chocolates did a 180 degree switch to white: crisp and clean. Now we are onto one of my favorite trends of all time, I am hoping this one is here to stay – Natural. Of course there are many colors and tones that fit into this category, but to sum it all up the colors that you see in natural environments. My favorite analogy is to think of the beach. On that beach you will have sand, shells, driftwood, and pebbles and stones of all different colors – and don’t forget the water, sky and clouds; don’t be afraid to bring in the elements with blue undertones in your hardwood flooring too! The overall hues are ashy in nature, void of too much red, the colors and tones are simple, yet beautifully pleasant. I love the driftwood, earth and sky tones that are in many of our products right now.
Surface Treatments go hand-in-hand with color, as many of our products are specially treated to achieve the most “natural” color. Most of these treatments include heat, chemicals or a combination of both, as well as naturally pigmented stains, such as lime. The advantage of a thermo heat treated product over a conventionally stained product is that the hardwood is homogeneous in color, meaning if you were to have a deep scratch or when you sand and re-finish you will always have that color through the entire thickness of the wood. Another advantage of the heat treatment process is it allows for a more drastic “2-tone” effect which is another notable hardwood floor trend for 2014.
Textures, Wood Grain, and Character: Now looking ahead into 2014 – We can all kiss good-bye to that boring old Maple Select & Better, Semi-gloss Sierra – right? Let hope so… Here we are talking natural hand scraping/sculpting, wire brushing, contouring, distressing, saw marks, and chiseling. Species such as White Oak are the most favored because of their charming rustic character and classic grain structure. Through accentuating the beauty of the wood grain by adding texture, you are truly going to maximize the livability and durability of your hardwood floor.
Textures that add Character: